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Say Hello To The Service Design Era
It is common contemporary knowledge that Design methodologies are being applied more and more to multiple business fronts in order to...
Rani Ghazzaoui
Apr 3, 20202 min read
Can Design Thinking Enhance Digital Marketing?
Digital Marketing seems to be the perfect tool to reach modern target audiences that are demanding, specific, knowledgeable and critical...
Rani Ghazzaoui
Apr 3, 20203 min read
How To Innovate: A Guide On Creating Design Personas
Innovation is one of those concepts with numerous definitions, that we come across on a daily basis in different situations. Many times,...
Rani Ghazzaoui
Apr 3, 20204 min read
Rani Ghazzaoui Interviews: Julia Anderson, Bendigo Bank
Today I had a chat with Julia Anderson, who is the Manager of Customer Experience and Improvement at Bendigo and Adelaide Bank, based in...
Rani Ghazzaoui
Apr 3, 20203 min read
Fit As A Brain
It's 7 A.M. and on my way to work I see - as I do every day -, one after another, the members of Sydney's fitness crowd, an endless line...
Rani Ghazzaoui
Apr 3, 20203 min read
A Day At Miraikan, Japan's "Museum Of The Future"
Japan is known for being home to several UNESCO World Heritage sites, for its martial arts, and, of course, for being the home of sushi,...
Rani Ghazzaoui
Apr 3, 20205 min read
Privacy: a God-Given Right or a Fighting The Tech Gods Benefit?
When I was 14 years old, I read in the stretch of one afternoon, from cover to back, George Orwell's premonitory masterpiece 1984. Over...
Rani Ghazzaoui
Apr 3, 20203 min read
Rani Ghazzaoui Interviews: Mathew Churchill, Bendigo Bank
(This interview was conducted when I was Head of Content & Communications for Echos - Design School and Consultancy) Mathew Churchill is...
Rani Ghazzaoui
Apr 3, 20202 min read
Inno-invasion: How Google Assistant Opened Up A Conversation About Desirable Futures
If you live on Planet Earth you have probably heard that this time last week Google launched its new - and ultra human-like - version of...
Rani Ghazzaoui
Apr 3, 20202 min read
Inside A Three-Day Design Thinking Course
Empathy. Collaboration. Experimentation. These are the three main pillars that make Design Thinking stand tall in the art of innovating...
Rani Ghazzaoui
Apr 3, 20203 min read
Artificial Intelligence, Business Models And The Future
Design Thinking Is The Innovation We’ve Been Waiting For Whilst problems can be a source of frustration, especially within fast paced...
Rani Ghazzaoui
Apr 3, 20203 min read
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